Strata Real Estate & Leasing
Your Home.
Our Plan.
Your Results.
Listing Presentation & Marketing Proposal
Strata Real Estate & Leasing · www.stratareal.com
Section I
About Strata
A full-service boutique brokerage built on expertise, accountability, and long-term relationships.
Who We Are
Strata Real Estate & Leasing is a full-service boutique brokerage based in Southwest Las Vegas. We serve buyers, sellers, investors, landlords, and tenants across Southern Nevada — with the same professional standards and the same dedication to exceptional service in every transaction.
We are not a volume brokerage. We measure success by the number of clients who return, who refer others, and who consider Strata a trusted partner in every real estate decision they will ever make.
The Boutique Advantage
—Direct Broker Access — When you list with Strata, you work directly with the Broker. Not an assistant. Not a team member.
—Full-Service Platform — Sales, leasing, and property management under one roof.
—Professional Compliance Standards — Strata operates under a comprehensive internal compliance library covering every transaction standard.
—Community Knowledge — Southwest Las Vegas is our home market. We know the neighborhoods, the HOAs, the buyers.
—Long-Term Relationships — We are here to be your real estate partner for every decision you make going forward.
The Strata Difference
Large brokerages have volume. Strata has focus. Every listing receives the Broker's full attention, professional marketing, and the kind of personal service that a high-volume operation simply cannot deliver.
Section II
The Las Vegas Market
Current market conditions and what they mean for your sale.
What This Means for Your Sale
—Homes priced accurately from Day 1 are still selling — the market rewards correct pricing
—Overpriced listings are sitting 40+ days before requiring a price reduction — which signals weakness to buyers
—Southwest Las Vegas (+7% YoY) is one of the strongest appreciation corridors in the valley
—California and out-of-state relocation buyers continue to enter the market — Strata markets directly to this audience
—Professional presentation and marketing have never mattered more — buyers have choices, and first impressions are everything
The Bottom Line
This is a market that rewards sellers who price right and market professionally. Strata's role is to make sure you are in that category — from Day 1.
Section III
Your Home's Value
How we determine the right price — and why it's the most important decision in your sale.
How We Determine Price
Pricing your home correctly is the single most important decision in the selling process. Strata uses a Comparative Market Analysis (CMA) based on recent sold comparables, active competition, pending sales, your home's unique features, and current market velocity.
Pricing Strategy
1
Price at Market Value
We price where the data says it will sell — attracting the most qualified buyers in the shortest time.
2
Generate Early Momentum
The first 7–14 days are the most critical. A correctly priced listing generates maximum activity when freshest.
3
Create Competitive Conditions
The goal is buyer interest that gives you leverage — not desperation. Leverage leads to better terms.
4
Review and Adjust if Needed
If market feedback indicates an adjustment is needed, we communicate that clearly — with data, not guesses.
Your Estimated Value Range
$[LOW] — $[HIGH]
Based on current comparable sales in [Neighborhood]. Final recommendation presented after complete CMA review.
Section IV
The Strata Marketing Plan
How we market your home — actively, professionally, and across every channel where today's buyers are looking.
Professional Photography
Every listing. No exceptions. First impressions happen online.
MLS Listing
Accurate, professionally written — distributed to every agent and search platform.
Online Syndication
Zillow, Realtor.com, Homes.com, Trulia, and dozens of partner sites.
Social Media Campaign
Instagram and Facebook with professional imagery and paid promotion to active buyers.
Email Marketing
Same-day announcement to Strata's buyer database when your listing goes live.
Listing Video
Professional walkthrough posted to all platforms and embedded on stratareal.com.
Neighborhood Marketing
Door hangers to surrounding homes. Your neighbors know motivated buyers.
Targeted Digital Ads
Paid advertising targeting active buyers — including California relocation buyers.
Open House Events
Professionally hosted with neighbor invitations and follow-up with every attendee.
The California Relocation Advantage
Strata actively markets to California buyers relocating to Southern Nevada — one of the most active and well-qualified buyer segments in the Las Vegas market.
Section V
What Sets Strata Apart
A direct comparison — what you actually get with Strata vs. a large volume brokerage.
| What Matters to You | Strata Real Estate & Leasing | Large Volume Brokerages |
|---|---|---|
| Direct access to the Broker | ✓ Always | ✗ Rarely — you work with assistants |
| Professional photography on every listing | ✓ Standard — no exceptions | Varies by agent and budget |
| Dedicated social media marketing | ✓ Every listing featured | Inconsistent across agents |
| California relocation buyer outreach | ✓ Active targeted campaigns | Generally not targeted |
| Showing feedback within 24 hours | ✓ Strata standard | Varies — often delayed |
| Property management if needed | ✓ Full PM platform available | Not typically available |
Section VI
The Selling Process
From listing agreement to closing day — every step, clearly explained.
1
Listing Consultation & Agreement
Review the CMA, confirm pricing, sign the listing agreement, establish showing instructions.
2
Home Preparation
Staging, decluttering, repairs, and curb appeal improvements to maximize buyer appeal.
3
Professional Photography & Video
Scheduled and managed before your home goes live on the market.
4
Launch Day
MLS, all syndication platforms, social media, and email database — simultaneously.
5
Showings & Feedback
Managed showing requests and feedback delivered within 24 hours of every showing.
6
Offer Presentation
All offers presented promptly with complete analysis of price, terms, and buyer strength.
7
Negotiation & Acceptance
Negotiate on your behalf to achieve the best possible price and terms.
8
Contract to Close
Inspection, appraisal, title work, and all contractual deadlines managed through closing.
9
Closing Day
We attend or coordinate closing, confirm all documents, and confirm your proceeds are delivered.
Section VII
What to Expect from Strata
The Strata commitment to every seller — in writing.
Communication: Weekly updates on market activity, same-day feedback after showings, and immediate notification of any offer received.
Transparency: We tell you what the market is saying about your home — even when that requires a difficult conversation.
Availability: You have direct access to the Broker. If you have a question, you can reach us.
Documentation: Every showing, offer, and negotiation is documented. You will always know where things stand.
Advocacy: From listing to closing, we represent your interests — and yours alone.
Section VIII
Estimated Seller Net Sheet
A planning tool to estimate your proceeds. Final figures will vary based on accepted offer and closing costs.
Seller Net Sheet — [Property Address]
Estimated Sale Price$__________
Less: Existing Mortgage Payoff($__________)
Less: Listing Commission($__________)
Less: Buyer's Agent Commission($__________)
Less: Escrow & Title Fees (est.)($__________)
Less: HOA Transfer Fee (if applicable)($__________)
Less: Prorated Property Taxes($__________)
Less: Seller Concessions (if any)($__________)
Estimated Net Proceeds$__________
This estimate is for planning purposes only. Consult your escrow officer and tax advisor for precise figures.
Section IX
Next Steps
When you are ready to move forward, here is what happens next.
1
Sign the Listing Agreement
We complete the Nevada listing agreement, confirm the listing price, showing instructions, and timeline.
2
Schedule Photography
Professional photography and video coordinated within the first week.
3
Go Live
Your listing goes live on the MLS, all platforms, and Strata's marketing channels simultaneously.
Ready to Get Started?
Contact Strata today. Joanne Olimpo, Broker · (702) 722-8833 · info@stratareal.com · www.stratareal.com · NVRE Lic: B.1002625